What You Need to Know About Selling Your Tel Aviv Apartment: Part 2
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Selling real estate takes time, and there’s a lot to do with pricing, location and other features that can affect the length of time the sale can take. And yet, timing is everything. Knowing when to put your apartment up for sale can not only quicken the process, but also help you sell your apartment for the right price.
Generally, the best time to put your home up for sale in Tel Aviv is in between the holidays; Pesach throughout Sukkot, where the popular months are May, June, July and September. The nice, warm Tel Aviv weather gets people out and about and potential buyers are swamping the streets of Tel Aviv, in search for the perfect Tel Aviv apartment. Families who wish to relocate to a new neighborhood, generally prefer to move before school starts and therefore start their search around early February. February has also been known as a popular month, mainly amongst foreigners and savvy investors. However, serious buyers looking for homes are all year round, so if your home is properly priced and well marketed, it will sell.
An amazingly 92% of potential buyers today use the Internet to start their home search. With the click of a mouse, they are capable of reaching any online brokerage and receive immediate information about Tel Aviv, it’s different neighborhoods, view different properties and gather intelligence. Mobile marketing has started to pick up, which covers an entire population of Smartphone users. With that in mind, you need to make sure your agent will cover all the online marketing aspect well, with a focus on good, professional photography.
Your home is your most valuable asset, so when the time comes to sell it is important to make it attractive in order to get the highest price possible. Before showing your home, there are some important factors you might want to consider that will affect your buyers’ impression. There’s no second chance to create a good first impression, and so creating that good first impression is paramount!
Selling your home is about selling a lifestyle and homes that project warmth, elegance, romance and sex appeal sell fastest. We want to paint a picture for buyers so they can imagine themselves living in the space and the cleaner and clearer the home is, the easier it is for potential buyers to imagine themselves living there.
A viewing showcases your home to a potential buyer, so you want your home to look its best. Make sure the entire place is clean from top to bottom! Throw away the trash, make sure everything is neat and tidy, and see that everything works properly. Play some soft or jazz music in the background for effect. Research shows that Vanilla scent has the most effect on people when entering a home, so make sure to have a Vanilla scent fragrance diffuser.
This point is super important: If your home is rented out to tenants, then it is important that you inform them about your decision. In order to avoid any inconvenience, set a weekly schedule so your agent knows when to bring in clients. Explain the importance of your home being well organized and neat before viewings, and if needed arrange for cleaners to clean your home once a week on your own expense. Your tenant’s cooperation is valuable, and creating a Win-Win situation will allow you both to stay on good terms.
During a showing, you may want to go out; take a nice long walk or meet with some friends over coffee, whatever it is enjoy yourself and leave everything to your agent. Potential buyers will feel less pressured and more comfortable to move around, and will be able to express their feelings and thoughts about the home with your agent more freely. Your agent will be well prepared to answer any questions and present any materials required.